Passengers who board early and are holding a holiday cup don't get any additional perks.
Alaska Airlines said holiday-cup-wielding passengers don't have to be drinking a special holiday drink from Starbucks. Regular coffee or even water will do. And the cups can even be empty, the airline said, if passengers finish their drink before the flight boards.
Starbucks locations at San Francisco, Atlanta and Minneapolis airports won't be using holiday cups because they are testing out special compostable cups. For customers in those locations, the airline said it will allow holiday cup sleeves from Starbucks instead.
Alaska isn't a stranger to this type of early boarding promotion. In September, it offered the same boarding privileges to passengers wearing jerseys of Seattle Seahawks quarterback Russell Wilson, who is a company spokesman. Last year, it let passengers board early if they wore ugly Christmas sweaters.
For Starbucks, the promotion drums up more excitement for their holiday cups. The coffee chain released their full seasonal offering Wednesday.