The NCAA Board of Governors has taken the first step toward allowing athletes to cash in on their fame.

The board voted unanimously to clear the way for the amateur athletes to "benefit from the use of their name, image and likeness."

When asked about the change Tuesday, University of Hawaii head football coach Nick Rolovich responded, "really the key part for coaches I think is going to be keeping their guys focused on the team element rather than you know searching out business opportunities. The game has become so big money wise I think that something like this was going to happen".

The vote by the NCAA Board of Governors came during a meeting at Emory University in Atlanta.

California passed a law last month that would prevent schools from prohibiting college athletes from being compensated for their names, images and likenesses.

That law goes into effect in 2023, but other states are moving on similar legislation that could go into effect as soon as next year.