Barbie-lovers, there's a new collectible doll coming to store shelves this week. The dia de los muertos Barbie represents the Mexican "Day of the dead" festival.

This day which honors departed loved ones. Mattel says the doll "Honors the traditions, symbols and rituals often seen throughout this time."

The day of the dead barbie costs $75 and will go on sale Thursday at Target, Walmart or on Amazon.