Apple is always reinventing themselves and raising the bar on technology. Here are a few of the highlights from Apple's September event.

Apple is releasing iOS 13 on September 19 as a software update for iPhone 6s models and later.

Major features include dark mode, a revamped Reminders app, and new efforts to address spam calls, such as sending calls from numbers that aren't in your contacts straight to voicemail.

The iPhone 11 Pro cameras will be able to record multiple videos at a time.
The Pro is targeted at professional videographers and photographers but will help anyone shoot pro-quality photos and videos at twice as many frames per second, according to Apple.

The three new iPhones released Tuesday will start at prices:
iPhone 11: $699
iPhone 11 Pro: $999
iPhone 11 Pro Max: $1,099

The Apple TV+ streaming service is the cheapest in the market at just $4.99 a month. According to CNN, Investors and analysts were shocked when Disney announced in April that Disney+ would cost just $6.99 per month. But Apple said Tuesday that its service, which will stream original content with the likes of Oprah and Jennifer Anniston, will cost $4.99 per month when it launches November 1.

Apple is up on Wall Street as well. More than a 35% jump this year releated to the company's shift toward subscription services, new phones, iPads and Apple Watches.