A 37-year-old visitor from Kentucky fell 45 feet off a cliff while climbing up from the shoreline north of Honokohau, Maui on Thursday around 11:30 a.m.

When Maui firefighters responded to the scene they found the victim unresponsive at the bottom of the cliff near the shoreline with CPR in progress.

A helicopter was used to quickly extract the victim and take her to an area along Kahekili Highway where personnel continued CPR efforts.

Despite lifesaving efforts, the woman was pronounced dead at the scene by medics.