The company unveiled new iphones and gadgets including a new apple watch that also serves as a health device.

The tech-giant unveiled its latest line of products at their headquarters in Cupertino. The iPhone XS Max is apple's biggest and most expensive smartphone ever, 6.5" and the starting price $1099.

Apple touted upgraded features on both devices including a 12-megapixel camera with bigger sensors and an improved HDR mode. The iPhone XR was also introduced, it's missing a home button and comes in several fun colors.

Apples' latest version of its watch is thinner and promises improved health and fitness features. Apple says its the first over-the-counter ECG device approved by the FDA that can track heart conditions.

Jeff williams, Apple COO said, "all ACG reporting, their classifications the noted symptoms they're all stored in a PDF that you can share with your doctor."

Apple also promoted its recycling program called "give-back" that buys your old devices or recycles them for free.