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How M&M's is making the most of its spokescandies controversy

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How M&M's is making the most of its spokescandies controversy

In this photo illustration, M&M's are piled in a container on January 24 in Miami, Florida. M&M's announced that its multi-colored cast of candy cartoon spokespeople will be retiring effective immediately, and will be replaced by comedian and Saturday Night Live alum Maya Rudolph.

Over the past year, M&M's has been the subject of Fox News tirades and criticism from a small segment of fans — first for changing the Green M&M's footwear and more recently featuring female M&M characters on its packaging for International Women's Day.

So this week it announced a change: Following the flood of attention its characters are going on an "indefinite pause," handing off spokesperson responsibilities to actress and comedian Maya Rudolph.

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