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Amazon is opening a clothing store next to Nordstrom and JC Penney

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Amazon has a new venture outside of e-commerce, cloud computing, content streaming, smart devices, Whole Foods, cashier-less technology or anything else you've come to associate with one of the most successful companies in American history.

It's a physical clothing store. Like, you know, a real brick-and-mortar space where you go try on stuff, buy it and then bring it home. An IRL store. Google it if you've never been to one.

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