HONOLULU -- Kauai tourism officials are looking to improve upon a strong 2003 record. Members of the Kauai Visitors Bureau talked about those plans in their annual meeting Thursday.

The bureau wants to keep advertising in major travel magazines this year.

Visitor numbers stayed up last year, helped in part by direct flights from the mainland, according to the bureau's executive director.

"We actually did a very, very good year. Our length of stay was up to 7.44, so that was good for Kauai, and visitor expenditures were up. So, we did well. We're very happy," said Sue Kanoho of the Kauai Visitors Bureau.

The bureau's plans continue targeting families and golfers in this year's marketing. It's also developing a new, interactive CD to promote Kauai as a place for conventions and meetings.