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Chicago restaurant not the first to trademark a piece of Hawaiian language

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Chicago restaurant Aloha Pole isn't the only company outside of Hawaii to trademark a piece of Hawaiian language.

"Do you guys know what Aloha means? What does Aloha mean," Mikilani Young asked.

A former Hawaii resident was seen on camera questioning employees at a Los Angeles Aloha Poke shop, asking if they know what their name means.

The answer an employee gave was, "Family, hello, right?"

Aloha Poke is just one of more than a thousand businesses that have trademarked "aloha" in their name, many of them not from Hawaii.

Our partners at Civil Beat spoke with a business owner in Texas who says he doesn't believe quote "natives of Hawaii have any more rights to this than anyone else."

A local attorney says Hawaii companies can prevent these situations from happening by registering their trademarks before someone else does.

Meanwhile, local clothing company Defend Hawaii has sent out its own cease and desist letter to company Defend Hawaii Now.

The latter has been behind campaign support ads for Colleen Hanabusa in her run for Governor.

Defend Hawaii wants the public to know it is not associated with Defend Hawaii Now and has not taken any stand in politics.    
 

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