The staff with Erie's Roar on the Shore event is teaming up with a special sponsor this year.

That sponsor is Erie Insurance. 

This is the first time in the event's 11 year history that they have named a title sponsor.

Roar's Executive Director said in a press release, “Erie Insurance is a remarkable organization and is part of the fabric of our community...We are honored that Erie Insurance is the title sponsor for the 2018 event and can think of no better organization for this level of sponsorship." 

Tens of thousands of people from across the country are expected to attend this year.

Roar on the Shore runs from July 18-22.