"So, we'll be trying to work with the inter-island carriers, as well as the NFL, to be able to produce something that kind of fits that," said Uchiyama.

TOURISM IMPACT

In March, the HTA released a study showing the 2012 Pro Bowl generated $25.3 million in visitor spending, with another $2.8 million in state taxes. The study also showed the nationally televised game reached an audience of 12.5 million viewers in North America, with a publicity value of $271.6 million.

In 2010, the Pro Bowl was held in South Florida a week before the Super Bowl. It marked the end of a 29-year streak of holding the game at Aloha Stadium, where it has been played the past two years.