"I think through those types of discussions and that dynamic conversation, we created a better product," said McCartney. "Going forward we're much better off, all of us I think, because of what happened."

Meanwhile, the HTA continues to huddle with the League on a long-term deal. The agency is seeking a seven-year agreement that would guarantee the game is played at Aloha Stadium at least five of those seven years.

"I think we're going to continue to pursue some type of arrangement like that," said David Uchiyama, HTA's vice president for brand management and chief negotiator with the NFL.

The new one-year agreement will afford the NFL more promotional opportunities in emerging Asian markets, specifically China and Japan. It's for those reasons Abercrombie changed his views on putting up taxpayer dollars to host the game.

"Kind of open up the idea of the game as an entrée point to the Asia-Pacific area in a way that maybe wasn't thought of before," said the governor. "I think it's going to blossom into something that not only is revitalized, but puts a smile on everybody's face."

As part of its marketing effort, HTA may include NFL imagery in advertising campaigns throughout Asia.

"We're going to be looking to expand their exposure through our marketing means, so that will happen," said Uchiyama.

HTA wouldn't reveal the scope of changes being planned during Pro Bowl week, but officials said the agency is thinking outside the box.

"There's some items that I'd rather not disclose right now because we're in a competitive environment for the game," said Uchiyama. "I think we've gotten pretty creative, and I think that got the attention of the NFL."

The HTA will also make more of an effort to include the neighbor islands as part of its Pro Bowl marketing, and hopes to attract more fans throughout the state.