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Disney Offers 'Baby Einstein' Video Refunds

American Academy Of Pediatrics Recommends Against TV Time

POSTED: 4:51 pm HST November 16, 2009
UPDATED: 5:44 pm HST November 16, 2009

The Disney Co. videos known as "Baby Einstein" have come under fire by the American Academy of Pediatrics, which has said the video series is not good for your baby.

Disney is offering what it is calling a DVD Upgrade refund.

When the Disney Co. first put out the "Baby Einstein" videos it claimed they would enhance child development. Many parents loved the concept. Some parents would plop their kids down in front of the TV while they did chores, thinking the videos would make their child smarter.

The American Academy of Pediatrics disputes that, saying there are no studies to back it up. The AAP takes a dim view of children under the age of 2 watching any sort of TV.

A local psychiatrist agrees.

"While the DVDs themselves have a high production quality, they're slick like any Disney film we would expect," Dr. David Roth said. "It's the quality time a parent spends speaking with their child that makes the biggest difference."

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That is also the philosophy of the Seagulls Schools Early Education Center.

"We don't use DVDs or videos in our school unless it's specific to a topic we want the children to learn. I think it's more important for children to have real life experiences, hands on," said Lisa Uyehara, of Seagull Schools Early Education Center.

Disney is offering refunds of $15.99 for Baby Einstein videos up to four per family. (Refund Offer)

Kristina Felicilda raised two of her children on the "Baby Einstein" videos, but now that the AAP recommends against it she is taking a new position.

"I don't think I'll be using it, and in fact, I'll be going onto the Web site to read more about it and see if I can turn them back in," Felicilda said.

Disney refutes its product is harmful to a child's development, it points to the AAP's own findings.

"While the American Academy of Pediatrics recommends 'no screen time for infants,' we want to reinforce the root of the recommendation which is the importance of parent-child interaction. We agree that quality together time between parent and baby is critical to the growth and happiness of any baby and our products are created as a tool for parents to use with their baby to engage and explore the world around them," the" Baby Einstein" Web site states.

Some parents say they do not have a problem with the videos.

"I think it depends on the parents, how you allow your children to watch TV and how much interaction you give them," said Amberlynn Hernandez.

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