It took an airline promotion that teamed up Hawaiian Air and Lyft that had the head of Charley's Taxi seeing not pink, but red.
"Hawaiian Airlines, they were promoting it. They were promoting 50 free rides worth $25 each," said Dale Evans of Charley’s Taxi.
Evans fired off a petition to the mayor, the governor, the legislature and industry leaders urging them to take a closer look at the new transportation network startups of Uber and Lyft.
It was signed by other transportation heavy hitters-- like bus and limo companies-- who just want a level playing field.
"Anyone who chooses to engage in the business passenger transportation should be following the same rules," said Gareth Sakakida.
Evans points to the use of the smart phones that act as meters and which she says aren’t commercially approved.
The devices she says can be programmed to include surge pricing and prime time tips.
Evans believes that the motor carrier act, which protects consumers, is what's at stake.
"They come in, and the heck with regulations. They throw out all the rules on the books they just want to do what they want to do. It's not fair. But the most important thing besides competition is the consumers. They are going to find out the hard way,"
The transportation companies are asking the state and city to enforce the laws on the books.
The Honolulu City Council is hoping to begin the conversation about what can or should be done to regulate the new ridesharing services.
"I would like to have a meeting so we can speak publicly with those companies, so perhaps they can explain how they operate. Perhaps at our next transportation meeting," said Councilmember Breene Harimoto.
A number of state departments told KITV, they are asking the attorney general office for guidance.