Robert Kekaula never backs down from a challenge. But, will he take Brenton Awa's Ice Bucket Challenge? Find out tonight on KITV4 News at 6.
Everyone from Michelle Wie to Vili the Warrior are doing it.
This trend of chilling out has taken off online for a good cause.
"I think it was a great awareness for cancer," said Seta Perry. "To be honest, I wouldn't have donated if I didn't get called out."
It's called the Ice Challenge -- a move to turn people's attention to charities.
If you're called out by someone who's doused themselves in water and ice, you have 24 hours to either succumb to the cold yourself or break out that pocketbook and make a donation to a charity of your choice.
"I just felt that my donation would've helped to find a cure for cancer," said Perry.
Shriners Hospitals for Children is cooling off for the cause as well. Its mainland hospital already saw success with its program. Our local hospital is hoping to feel the same.
"So I hope people will see us doing the Ice Challenge today and donate a lot of money to Shriners Hospital," said Director of Public Relations Mahelani Richardson.
But, the Ice Challenge isn't the only cube in the tray. Chilling For Charity has hit Hawaii too.
With University of Hawaii women's basketball head coach Laura Beeman getting in the mix, this challenge is between college athletics programs in the fight against cancer.
"Basically the way it works is the head coach can call out another head coach and challenge them to take the challenge," said Beeman. "If they accept that challenge, as the head coach that challenged them, you write a check for $50. If they don't accept the challenge, they have to write a check to the foundation for $200."
Some places that already received donations are Shriners Hospitals, the American Cancer Society and the Susan G. Komen Foundation.