The marketing genius behind the famous Las Vegas sloganUPDATED 9:05 AM HST Oct 03, 2013Video Transcript
"what happens here, stays here" is one of the most famous advertisement lines in history--- That's right-- and we know it as, what happens in Vegas stays in Vegas. Joining us LIVE is randy snow from R-and-R partners.... and ROSSI RALENKOTTER from the Las Vegas Convention and Visitors AUthority. They're here to tell us about their new ads and whats in store for Sin City. "What Happens Here, Stays Here" is one of the most iconic ads ever - tell us the story behind its creation. How has the creation. How has the campaign affected Las Vegas itself, and people's perceptions of it? You're re- launching the campaign this fall; can you give us a look at some of the new ads?