Oahu businessman Chad Buck is making good on his company's motto of "making a difference locally."
Hawaii Foodservice Alliance is sending 20,000 pounds of ice, hundreds of loaves of bread and 2,400 cartons of eggs to hard-struck Puna.
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Some of the goods are already on the Big Island because of the company's statewide distribution network.
Buck says he's ready to team up with government to keep the supply chain going.
"It's a pretty simple solution for us. We're hoping now that the government agencies can see this is a pretty simple solution as well and we're stepping up to the plate. We're hoping that the government will as well," said Buck.
"What government needs to do is partner with these businesses and be more efficient in getting the needy items to our people in Puna," said Rep. John Mizuno, Vice Speaker of the House.
Buck has printed 500 Passion for Puna T-shirts to be given away Thursday along with the much-needed commodities.
Buck's daughter Tiana helps run the business and her home in Puna was also damaged by Iselle.
A location for the relief effort has not yet been established.