November was the third consecutive month of declines in visitor expenditures and arrivals in Hawaii compared with the same month the year before, according to preliminary numbers released by the Hawaii Tourism Authority on Friday.
Total visitor expenditures decreased 2.1 percent to $1.1 billion while visitor arrivals to Hawaii dropped 5.5 percent to 620,051 visitors.
"Major factors contributing to this leveling off include increasingly aggressive competition, adjustments in product pricing and fluctuations in currency exchange rates and fuel costs," said HTA President and CEO Mike McCartney. "As a result, many consumers continue to become more price conscious, which has been affecting visitor length of stay, accommodation preferences and spending."
McCartney says the Japanese market is experiencing a weakening yen and that will be further impacted by an increase in consumption tax in April 2014.
The HTA says it is working with its marketing contractors to increase efforts to help stimulate core markets, including North America and Japan, while strengthening developing markets like China, Taiwan and Oceania.
"We continue to work with our global contractors to adjust our marketing plans to address these forecasted shortfalls, which we project will continue through the first half of 2014," said McCartney.
Tourism has contributed $1.4 billion in tax revenue for the state through November, which is $40 million more than the same period in 2012.