- Text Size:
- ASmall Text
- AMedium Text
- ALarge Text
Facebook's fourth-quarter earnings and sales beat Wall Street estimates, but mobile remains Wall Street's top focus -- and investors briefly freaked out when mobile user growth wasn't as robust as last quarter.
Shares of Facebook fell 4% in early Thursday trading -- a bit off the 10% drop in Wednesday after-hours trading when the quarterly results were announced.
The number of monthly active users on Facebook's mobile site and apps grew 57% over the year to 680 million. Still, that wasn't as strong as the 61% over-the-year jump Facebook had in the third quarter.
Mobile has long been a concern for Facebook. In the months right after its May IPO, the company said it wasn't making "any meaningful revenue" from mobile. That changed in August, when Facebook launched a new Apple iOS app and began showing ads to mobile users, including Sponsored Stories and other nudges to "like" company pages.
Investors expect Facebook to continue expanding its mobile audience at a rapid clip, and CEO Mark Zuckerberg knows it. His kickoff statement on a post-earnings conference call with analysts focused on mobile.
"Today there's no argument," he said. "Facebook is a mobile company."
He later added: "A lot of what we had to do last year was simply to improve our mobile development process. Now we're there."
Zuckerberg crowed about Facebook's fourth-quarter mobile ad sales: They accounted for 23% of Facebook's advertising revenue, or about $306 million. That's up from 14% last quarter.
Mobile "daily active users" -- a key metric for Facebook -- exceeded the site's desktop active users for the first time.
Overall, Facebook earned 17 cents per share (excluding some compensation and tax expenses) on sales of $1.6 billion for the fourth quarter, up 40% from Facebook's sales of $1.1 billion a year ago. Both figures beat analysts' estimates.

Comments