Aunty Bobbie says she's found the place to shop.
"No one makes it like Made In Hawaii," said Bobbie Dupont.
A long line around the Blaisdell on Friday as hundreds waited for the doors to open. But, that didn't stop Aunty Bobbie from getting a head start on her shopping game.
"I walk and look, but I don't look around too much. You know, gotta watch your money, too. Because it's so tempting," said Dupont.
From Koa wood products and Hawaiian clothing to handmade jewelry, artists keep their items authentic.
"Hawaiian images like the Iwa, the kalo, the pahu," said Lenei Sousa of La'anei Jewelry.
Sousa uses her kupuna's shell collection to design her pieces.
"I just used that because it was something done a long time ago when we weren't overpicked and it was done in a pono way when they just used to wash up on shore and were empty," said Sousa.
The importance of perpetuating culture was also shared at the Hopale'a booth where all proceeds from selling their Hawaii-made chocolate-covered ginger are being donated to the Polynesian Voyaging Society.
"Our hope is that through sharing these products, we are raising awareness for the Hokule'a and everything she represents as she sails around the world," said Bronson Chang of the House of Pure Aloha.
A spirit of Aloha that can only be Made In Hawaii.
The festival goes on until 9 p.m. Friday night and reopens on Saturday morning at 10 a.m. On Sunday, the festival closes at 5 p.m.
Tickets are $5 and kids under 6 are free.