KU cries foul over racy site's merchandise sales

University doesn't want KUBoobs selling trademarked merchandise

Published  7:11 AM HST Jun 12, 2013
LAWRENCE, Kan. -

The University of Kansas has asked a popular Twitter account to stop selling merchandise with the trademarked Jayhawk logo on it.

The Twitter account, KUBoobs, started as a way to fire up Kansas fans for a big game. Women would send racy, cleavage-heavy pictures of themselves, usually with a KU T-shirt, school colors or the Jayhawk logo.

The account caught fire when the Jayhawks went to the Final Four in 2012 and now has more than 50,000 followers. A companion fan page now exists on Facebook.

"It was kind of like a joke at first. That's what we did for spirit before the games," said Fallon Thompson, who posted a photo of herself. "The whole is, like, it's our school spirit and, like, how some of us show our school spirit."

The people behind the account recently offered wristbands with the KU logo on it to raise money for breast cancer research. The university sent the account owners a cease-and-desist letter demanding that those sales stop.

A website set up to manage the merchandise sales was taken down after the letter went out.

Initial concerns that the school was trying to kill the Twitter account prompted fan outrage and a hashtag #SaveKUBoobs.

The university said it's not trying to shut the Twitter account down. It said it just wants to protect its trademark from unauthorized use. It told the account owners that it wants to know how much trademarked merchandise was sold so that it can assess damages.
 

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