Surf, sun and sand. Millions of people come to Hawaii every year for the three Ss. According to the Hawaii Tourism Authority, you can expect even more.
"Spending in 2015 coming in at 1.9 percent, over our project year in 2014," said Hawai'i Tourism Authority Vice President David Uchiyama. "That's 8.4 million arrivals we're looking."
The average length these tourists will stay -- nine days -- and they're forecast to spend close to $200 per day. Despite these promising predictions, HTA officials told the crowd at its annual meeting on Thursday that nothing's guaranteed.
"We have to be mindful there's a lot of competition around the world. For example, Mexico is spending more money in our core market in North America than we are just to market their entire country," said HTA President and CEO Mike McCartney.
Industry leaders may have to work even harder to lure those guests. A new study by a UH researcher shows, over time, Hawaii will see fewer cooling trade winds, waterfalls, forest streams and more drought due to climate change.
Researchers believe that will push tourists to other regions for a tropical escape.
During his opening remarks, the governor addressed the new report and says the state is ready for any climate change.
"We have our plans for climate change here. We have our task force set and we have our resiliency formed. We are already working on the idea on how to improve our reefs, for example," said Gov. Neil Abercrombie.
HTA also talked about goals to expand its market. Officials say the Latin American market is growing and hopes to add a flight to Brazil and more flights to Southeast Asia in the future.