The historic Coco Palms site was severely damaged in 1992 during Hurricane Iniki.
In recent years, The Kauai Planning Commission has blocked plans for a health and fitness spa, condominiums and a housing and hotel project.
Local nonprofit Friends of Coco Palms has also been working to block developers.
The group wants to preserve the area as a historical and cultural site for public use.
But for those who drive by, it's a sad reminder of the struggle to rebuild it.
"It means a lot of things to different people but certainly you just can’t continue to have this reminder of the hurricane right on Waialua Beach it doesn't work for the community and it's time for some community planning," said Kauai County Council Chair Jay Furfaro.
The county hopes the Hawaiian Islands Land Trust will be able to coordinate plans and funds to rebuild the once iconic site.
The lagoons behind the hotel are still well-maintained and used for tours -- an area made famous by the Elvis Presley movie "Blue Hawaii."
The property includes the Seashell Restaurant that sits just off Wailua Beach.
Kauai Mayor Bernard Carvalho said he plans to arrange a community discussion "soon" to discuss plans for its future.