Clouds of colored dust filled the air around Aloha Stadium Friday night because thousands of people were powdering up to glow in the dark.
After an initial countdown, the race kicked off. Yet another "fun run" made it debut in Hawaii, transforming the stadium's black top parking lot into a wave of colors.
"I've seen kids in strollers, I've seen grandparents," said Donna Otto, a parent of Kapiolani patients.
There were many more people out looking just to enjoy the sights. The new Neon Vibe 5k run is the latest of a new generation of running events to come to the islands. Others include obstacle courses, mud runs, and similar color races created to entice all types people.
"It's a blast, people just love doing a fun event that the whole family can come out and enjoy it," said Collin Maki, the races director.
But where did the old 5k races go? They're still around, but experts say the "fun run" business is growing because of social media.
"People want new experiences that they can go and share with their friends and say this is amazing," said Maki.
On cue, local Instagram posts popped up during the event. One of them featuring Miss Hawaii who was at Aloha Stadium to support the Kapiolani Children's Medical Network. They partnered with Neon Vibe to raise funds.
"Your money went to these kids, you're money goes to the future kids in the hospital, so it's great to see happiness all the way around," said Crystal Lee, Miss Hawaii 2013.
"Almost everybody has been touched by Kapiolani and what better way to get everyone out. You can walk, roll, stroll, skip and dance and get out here and support the kids at the hospital," said Stacey Acma, of the Kapiolani Children's Miracle Network.