Big-box national retailers will dominate sales this weekend, but hundreds of Hawaii's small businesses are hoping to lure shoppers away.
Cindy Ramos and her husband were setting up Friday for what they hope will be a busy weekend at the Neal Blaisdell Center Exhibition Hall.
They are among the more than 400 vendors at the Islandwide Christmas Crafts and Food Expo, competing head-to-head with Black Friday deals.
"It gets me pretty frustrated because I know a lot of the crafters here, this is their second income," said Ramos.
Both the Ramoses are teachers. They run a small business on the side to help support their family.
Cindy prides herself on her handmade cards and door hangers, and emphasizes that they're all locally made and take a lot of heart, and time to make.
"So we cannot sell as low as some of the big stores are selling because we know that they buy lot of their things from away from across the seas," she said.
But not everyone at the expo views Black Friday deals as competition, because many of the products at the expo are not available at big-box stores.
"We have such an exquisitely different kind of products," said event organizer Caroline Infante. "Because at the mall or any of your small shopping center, you can find a lot of things, but they're not made by hand. Whereas as a craft fair, you have this specialty item."
Infante has been putting together Islandwide Crafts and Food Expos twice a year for 27 years now. She said it's a way for small-business owners with no storefront to sell their product.
And Ramos said she has a product that has developed quite a clientele over the years.
"I think I'll do good this weekend, in spite of people shopping at the malls and stuff," she said.