It's no surprise why Hawaii has been a favorite destination for travelers. But nowadays, it seems like less tourists are getting in the water and it's hurting ocean recreation businesses on Maui.
"People get scared out of the water, they don't want to go snorkeling, we get the question all the time, 'what about sharks,'" said Lynette Nelson-Peavy, Aqua Adventures Maui.
Sharks were responsible for 14 attacks across Hawaii in 2013, eight of those were on Maui and two of those were fatal. Aqua Adventures is a family owned company that's been giving snuba and snorkeling tours for more than 10 years, but recently business has dried up.
"I should be running a full boat right now, every day. We're running at half capacity, about 16, 15, 11, sometimes eight when I should have 36 people," said Nelson-Peavy.
Tourists make up more than 90% of the companies cliental, but last years shark attack statistics appear to have them scared off.
"When it goes on national news or viral in regards to a shark attack here on Maui, we always seem to see a lull in numbers," said Nelson-Peavy.
To make matters worse, there's little these snorkeling companies can do about the situation.
"I don't know, it's kind of baffling. We just have to wait for the tourists to come," said Nelson-Peavy.
Nelson-Peavy says sometimes it can take months for ocean goers to return.
"It's pretty tough, just tighten the belt you know and like I said, you have got to just wait for them to come on the plane when they land and you just hope they come out on your boat," said Nelson-Peavy.
Several other ocean activities companies on Maui also agreed that business has slowed down. Shark attacks might not be the only factor here though because tourism numbers are also down about 3% on Maui and the Big Island as compared to this time last year.