The acting state auditor says the Hawai'i Tourism Authority has an incohesive marketing plan and poor reporting that impedes transparency.
The report was released on Wednesday. Click here to read the report.
Acting State Auditor Jan Yamane says HTA's marketing plane is nearly 600 pages and spread out across more than a dozen documents.
Yamane added that the plan falls short of statutory requirements.
"Monitoring HTA's progress against measures of effectiveness required reviewing even more documents and was slowed by missing targets, outdated benchmarks, and a lack of analysis by the authority," wrote Yamane.
The report says a lack of formal written policies, procedures and training has contributed to weaknesses and inconsistencies in the Authority's monitoring of nearly $59 million spent on marketing contracts.
Similar problems were found in the auditor's 2002 report.
HTA says the auditor's recommendations would be integrated into a work plan with specific actions and timelines to be presented to its Board of Directors on Dec. 19.