Local company makes dust-sized defense against counterfeitsUPDATED 7:12 PM HST Aug 27, 2013Video Transcript
local innovation company. But those tiny markers could have a HUGE impact on the global problem of counterfeiting and food safety. KITV 4's Paul Drewes explains how. You won't be able to see these new high-tech tags on a product, but they'll be there -- full of incredible amounts of information. 11:22-11:32 "They are smaller than a human hair, we can embed over a million combinations of spectrum data into each." All that data is useful to combat the growing problem with counterfeits -- from high-end products to expensive medications. 14:04 "counterfeiting is a huge problem over trillion dolllars to two trillion in the next few years" Trutags are able to tell if the product is the real thing or in cases of medications -- can show its exact composition. Each individual pill can be coated with these tiny data- filled tags, like sprinkles on a doughnut. shot of scanner with pill Which when scanned with light will reveal important information. 12:40 "where manufactured, which batch, what date and where distributed" use shot at 30:12 The tags are made of silica, and approved by the FDA to be eaten. Which means they can be used to label and track all kinds of food. While could come in especially handy if there is a product recall or outbreaks of food poisoning. 12:18-12:24 "The authenticity, traceability and safety of food is a huge global issue" shot of sign outside At their Dole Cannery offices, Wuh says the tiny tags are just one of the innovative ideas they are turning into reality. 22:22-22:35 "our goal is to look for ideas from around the world and bring it back to hawaii and transform these ideas into technology that have a global impact" Paul Drewes KITV 4 news While the high-tech markers aren't in use yet, Wuh estimates the first products to feature TruTags will be rolled out later this year. He also plans an announcement over a manufacturing facility in the coming months. Expect a little more noise overhead in Kaneohe this weekend. Four MV-22B Osprey aircraft will be arriving at Marine Corps Base Hawaii. The aircraft will conduct a static display and flight demonstration at ONE p-m on Thursday to showcase the Osprey's capabilities. Marine Medium Tiltrotor, based out of Miramar, California, is visiting Oahu as it crosses the Pacific Ocean on its first west- coast deployment.