“A lot of these people venture into these really, really, hairy situations,” said Dickie Chang, who is a local producer and director.

Chang’s been working with local emergency personnel and island leaders to produce an educational video.

On Kauai, it as already become an all-out effort to keep island visitors safe.

In the past year, private donations have paid for jet skis, ATVs for rescues over long stretches of beach and nearly 200 rescue tubes posted on a number of Kauai's beaches.

“Everybody's doing a great great job,” said Chang.

Chang said the island's rotary club, raised some $40,000 for a new ocean safety video that will soon start playing at the Lihue Airport baggage claim.

Experts said tourist behaviors have changed, especially in recent years.

“From ecotourism to experiential tourism, people really want to get out there and experience the islands now. The difficulty is what may have been a great experience on Monday may be a deadly experience on Monday afternoon,” said Ocean Safety Honolulu Director Jim Howe.

Experts agree more visitors are getting information from social media, blogs, or staying at vacation rentals, where tips ocean safety are scarce.