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Honolulu mayor proposes plan to have ads on city busesUPDATED 7:33 PM HST Dec 04, 2013Video Transcript
revenue, according to Honolulu's mayor, who wants to rent out the space so he can restore cut bus routes. KITV 4's Paul Drewes explains his plan and the opposition to the ads. Advertising's all around us when we're on the road...from company names on trucks to colorful bus-sized graphics. Now Mayor Kirk Caldwell wants to cash in, too. mayor@34:41 "I never want to see a billboard in our state, but i do think there is a balance between a billboard and a sign, we see signs on trolleys and buses in waikiki, on Mcdonalds trucks" The mayor has proposed using three different size ads ranging from a smaller one on the back of city buses to a nearly 3 ft by 12 ft one on the sides, as a way to make money for the city -- Big bucks for these big ads. . mayor@26:01 "we could raise 2.5-7.5 million, this is significant money for us" Other major cities across the country already have bus ads, but some want to put the brakes on them here. 9:40-9:50 "hawaii is special our natural beauty is irreplaceable We don't just want to be another city, we want to be one that's different from all those others. the money we would make off advertising would not be worth what we would lose" But buses, trolleys and other vehicles used to carry people or goods are already doing this type of advertising here. mike@39:04 "i think most of the transiting public will accept this as a reasonable trade off for an expansion of routes and service" stuard@15:36-15:42 "i think its a terrible idea, i think its ugly. Look like the mainland real cheap and all" The mayor says the ads themselves would not be allowed to feature political candidates, offensive content or display prohibited products. standup@42:01 some worry about the city adding more ads when it has trouble enforcing current regulations like those that restrict sandwich boards. But others are on board with the plan because the bottom line is it would boost the city's bottom line. lawrence@21:24 "its a good way to promote the business and for the city to get money and restore the bus routes. In Honolulu, Paul Drewes KITV 4 news.