Despite high expectations, Black Friday was not quite the business boost retailers expected.

According to one retail technology company consumers spent nearly 2 percent less than last year.

Some stores like Blue Hawaii Surf felt the Black Friday pinch.

"You could tell there was less people shopping this year compared to last year," said Kristel Ho with Blue Hawaii Surf.

But it might be because shoppers were already hitting sales Thursday evening at retailers like Sears.

"We were really busy from midnight to 6 o'clock in the morning last year it was packed, but this year it was a little bit slower," said Ho.

The store extended its Black Friday sales through Sunday to make up for some loss.

"It does help with the spots we didn't have that much customers in the store on Friday," said Ho.

But local store Martin and MacArthur said it dodged the national Friday slump possibly because of an increase of Japanese tourists that gave them a boost.

"Compared to last year after the tsunami, this year has just been a steady increase which has helped out tremendously," said Hideo Haneshiro with Martin & MacArthur.