And the store manager said new specialty products this year like this Koa ring and watch also helped draw customers in to beat last years Black Friday sales numbers.

"As soon as our doors opened until our doors closed it was just non stop," said Haneshiro.

Although Friday took a hit in sales, the total four-day holiday weekend sales were up $6.5 billion from 2011.

The National Retail Federation says there was a record of 247 million shoppers who visited stores and websites in the post-thanksgiving Black Friday weekend. Shoppers spent an average of $423.