Best Buy expecting several thousand in line before Friday
Online advertising starts nearly two weeks early
"This is the sleeping area and the lounging area," said Amber Fletcher, who is first in line at the Best Buy in Aiea.
"I remember those guys from last year," laughed Chevas Miyashiro who is second in line.
More than three days before the door-buster deals begin, "numero uno" in line, Fletcher and her family, are taking no chances.
"My mother grabbed random things. We have microwavable rice! I don't know why, because we don't have a microwave," she said.
"He wanted to beat the family from last year who came and bought all the TVs," said Miyashiro.
"We buy them pizza and get drinks," said manager Dean Willis. He is expecting up to 3,000 people before doors open at midnight on Friday.
Last year, the big deal for TVs didn't last long. There were 14 available and a family in the front of the line bought them all. This year, Willis said there are only 10 available at the special doorbuster price.
Amber and Chevas are just part of "team one" and "team two."
She's doing a shift for her older brother who's been sleeping in front of the Aiea Best Buy since Saturday.
Chevas, who is pitching a tent on Sunday with his friends, said he's not missing his shot this time.
"I'm probably gonna grab a TV," said Chevas.
The National Retail Federation estimates 147 million people will shop over Black Friday weekend.
Those numbers are down a bit from last year, but that's easily beefed up, yet again, by the ever increasing droves of online shoppers.
Call it madness or call it genius.
Either way, it's a tradition, alive and well.
"This is the biggest time of the year," said Willis.
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