"I'm probably gonna grab a TV," said Chevas.
The National Retail Federation estimates 147 million people will shop over Black Friday weekend.
Those numbers are down a bit from last year, but that's easily beefed up, yet again, by the ever increasing droves of online shoppers.
Call it madness or call it genius.
Either way, it's a tradition, alive and well.
"This is the biggest time of the year," said Willis.