A new coalition has launched a nationwide effort to promote genetically modified organisms and its campaign strikes at the heart of American family values.
Fields of golden corn and families around the kitchen table. Words of comfort from moms growing genetically modified foods.
Common Grounds, a partnership between the corn and soybean industry has gathered women farmers from around the country willing to advocate for GMOs saying how they grow it, buy it and walk to talk about why.
"Some of the traits and the proteins that GMOs include are things like protection against certain diseases, or insects or really helping us manage weeds better in our farms," said farmer Julie Kenney.
But, Down To Earth CEO Mark Fergusson says it's making people sick through more pesticide use and potential side effects we don't even know about yet.
"What people are eating is a lot of GMO corn and soy to say there are no connection. Well, they can say that and there isn't the proper studies to prove one way or another. There's definitely cause for concern," said Fergusson.
Common Ground says every GMO plant has been through the regulatory ringer. Federal agencies have already plunked down $136 million in research.
But, Fergusson says the focus should be on organic farmers. The Non-GMO Project, certifying and labeling their produce, as he says others should to meet the demand.
"They want labeling for GMO foods, but because the government isn't providing that, passing laws to require that," said Fergusson.
Ferguson says Down To Earth will require all of its GMO products sold to be labeled by 2018.
Just last week, a federal judge ruled a new law on Kauai regulating the use of pesticides on GMOs was invalid. Opponents say they will appeal the ruling.