A group of die hard University of Hawaii fans want to make it loud and clear -- the UH sports program is here to stay.
"I think UH sports has touched everyone in some way, if you really think about it," said Kurt Osaki of the We Get 'Em campaign. "Emotionally, it has touched us whether it was the Sugar Bowl or the losing season, it's emotionally touched us."
That's the emotion motiviating local business owners Don Murphy, Kurt Osaki and Raymond Noh to start the We Get 'Em campaign.
The goal is to raise as much money as possible for the UH Athletics Department.
This, after UH Athletics Director Ben Jay stunned supporters with the mere notion of ending football because of mounting debt.
The program is already facing a $1.5 million deficit, but that could climb closer to $3 million if the Rainbow Warriors don't draw many fans this season.
"It's simple math. If 10 percent, roughly 100,000 in the community, give $30 each, there's your $3 million," said Noh.
The group started a website called WeGetEmHawaii.com where fans can learn more about the campaign. Just moments after announcing their plan, in came the first donation.
For the next 60 days, the group plans on blasting social media to reach as many people as possible, including those who have the power to possibly generate even more financial support in the future.
"Hopefully, this will show the legislature that the people of Hawaii support UH athletics to be successful and get the legislature to free up more money," said Murphy.
In response to the campaign, Jay offered the following statement:
"I support their efforts and what they trying to do. I wish them the best. They are longtime fans and they love UH sports."
Murphy says the donations will go to the aio foundation, a non-profit organization which will, in turn, give the money to UH.
Checks can be made payble to: "We Get 'Em" c/o aio Foundation
You can mail your check in to:
We Get 'Em!
1000 Bishop Street, Suite 610
Honolulu, HI 96813