At campaign events these days, Mitt Romney often says that if he is elected president, he will emphasize the role of God in American society and will not "take God out of the public square."
That kind of rhetoric is a departure from earlier less God-focused versions of the Republican candidate's stump speech and his early apprehension with discussing his Mormon faith.
According to Mark DeMoss, Romney's adviser to the evangelical community, such lines are designed to create a contrast with a Democratic Party that had to fight to get God into its platform at its recent convention.
"I will not take God out of my heart, I will not take God out of the public square, and I will not take it out of the platform of my party," Romney has been saying in his stump speech since the Democratic platform fight this month.
The former Massachusetts governor used the line at a campaign stop in Mansfield, Ohio, on Monday. In nearly the same breath, he said that "we are nation under God."
DeMoss says the new rhetoric is not a departure from anything but is "as much as a response to something that really shocked a lot of people."
"I think the governor is probably doing two things," said DeMoss, a senior adviser to the Romney campaign: "reinforcing his own commitment to God and, secondly, showing some contrast."
Some religious leaders and scholars see Romney's new God talk in a somewhat different light.
The Rev. James Martin, a Jesuit priest and media commentator, said Romney's line that "I will not take God out of my heart" is a coded way to question to veracity of the President Barack Obama's Christian faith.
"Critiquing the president for taking God out of the public square when he regularly refers to God and implicitly critiquing him for taking God out of his heart, any way you look at it, is offensive," Martin said.