Big day reveal or YouTube preview?
That's the question marketers face as they decide when to release their much-anticipated Super Bowl commercials. Mashable recently reported ads that ran online before the Super Bowl received 9 million views, compared to 1.3 million views for ads that debuted during the big game. Generating buzz and going viral are two measures of success.
In 2012, more than 13.7 million Super Bowl-related tweets were posted during the big game and this year that figure is expected to be higher. Last year, the top ad hashtags were #solongvampires, #makeitplatinum and #beckhamforhm. Does anyone remember what those were for? No matter. It's a new year! Here are some of the Super Bowl ads currently creating big buzz...
Volkswagen ad - The Minnesota man with the Jamaican accent
Spreading happiness by channeling Jimmy Cliff is the theme of this Volkswagen commercial, which has generated some controversy. While some online discussions question whether the use of a Jamaican accent by a white guy from the "Gopher State" is offensive, commenters on the Volkswagen YouTube page say Jamaicans come in all colors.
"I think it's great, funny and a compliment to the Caribbean no worries feel happy way of life!" wrote user rebelphoto. "I myself am not Jamaican but work with a good friend who is and I just love the sound of his dialect and the way he spreads his happiness when we are demoralized, just like the guy in the ad. I love Marvin, anyone offended by this ad should watch it and listen closer."
The Jamaica Gleaner, a newspaper in Kingston, Jamaica, posed the question to their Facebook fans, who mostly agreed the ad was not racist. "There is nothing wrong with this ad it's not racist," said Lascelles G. Johnson. "How many Jamaicans speak like Americans?"
Coca-Cola ad - Race across the desert
A Coca-Cola commercial featuring a race among outlaw cowboys, aggressive showgirls with glitter bombs and scavenging badlanders to reach a giant bottle of soda seems harmless enough. But it's the lone Arab character leading his camels through the desert who is overtaken by the race participants that has at least one Arab-American group asking for the character to be edited out.
Warren David, president of the American-Arab Anti-Discrimination Committee told Reuters on Wednesday the commercial is racist. A Coca-Cola spokeswoman said the characters are a nod to movies of the past.