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The Hapalua Half Marathon goes viralUPDATED 7:10 PM HST Apr 13, 2014Video Transcript
A little rain didn't scare off runners at the Hapalua this morning... The third annual half marathon went off without a hitch and as KITV 4's Ashley Moser shows us...so did plans for a buzz on social media. 21 38 45 122 126 3:37 3:56 pkg Fred 8:12 "THEY ARE TWEETING FROM THE COURSE. TAKING PICTURES OF THEMSELVES. LOTS OF SELFIES GOING ON." 8:15 Did he say selfies? Well it is all about social media these days...and now organizations like the Hapalua are bringing in experts to manage things like hashtags and twitter handels. Fred 8:18 "IT MAKES IT FUN AS WELL WHICH HAS CHANGED SPORTING EVENTS OVER THE YEARS." 8:23 Organizers say this 13 point one mile race is growing rapidly. Jim 19:03 "NEARING 5 THOUSAND PARTICIPANTS IN IT'S THIRD YEAR GROWING ABOUT 40 SPERCENT THIS YEAR. SO WE ARE VERY EXCITED. ABOUT 800 PEOPLE FROM JAPAN THIS YEAR SO WE THIKN THE FUTURE LOOKS BRING FOR THE HAPALUA." 19:15 standup Ashley other tape 1:20 "THEY SAY THE KEY TO THAT SUCCESS: POSTING ON SOCIAL MEDIA PLATFORMS. ORGANIZERS PUT UP RESULTS FOR WINNERS ON THEIR WEBSITE IN REAL TIME. AND THEIR APP IS NO DIFFERENT. GIVING RUNNERS AND SPECTATORS UPDATES ON THE RACE BY SHARING PHOTOS WITH THE HASHTAG HAPALUA." 1:33 Jim 19:20 "THE SOCIAL MEDIA ASPECT IS VERY IMPORTANT FOR ANY EVENT RIGHT NOW. RUNNING IT IN PARTICULAR IS A REAL COMMUNITY AND IT CONNECTS TO SOCIAL MEDIA AND NO QUESTION. FOR THE HAPALUA THAT OUR FACEBOOK, TWITTER AND INSTAGRAM WE DO ALOT AND THAT'S NO QUESTION IT'S HELPING TO DRIVE THE GROWTH OF THE EVENT." 19:39 And runners agree the location...sure didn't hurt that success. Isabella 16:40 "THIS PLACE...AWW IT'S AWESOME! YOU JUST FEEL GOOD WHEN YOU ARE RUNNING." 16:44 Chris 23:42 "IT WAS GORGEOUS. IT WAS GREAT. A MOTIVATION TO FINISH SO I CAN GO TO THE BEACH INSTEAD OF RUNNING ANYMORE." 23:46 A gorgeous backdrop for a growing competition. Ashley Moser... KITV 4 News.