Island tourism continues growth in 2013

$279 million poured into the tourism economy between Jan. and March

Published  11:15 AM HST Apr 25, 2013
View of Tourists at Waikiki
HONOLULU -

The first quarter of 2013 surpassed last year's record-breaking visitor spending numbers, pouring $279 million more into Hawaii's tourism economy and contributing $29 million in state tax revenue, according to Hawaii Tourism Authority President and CEO Mike McCartney.

An average of $44 million was spent in the state each day from January through March -- $21 million on Oahu, $12 million in Maui County, $6 million on Hawaii Island and $4 million on Kauai.

"While we are pleased that we continue to see growth in visitor expenditures and arrivals month-over-month, we anticipate seeing more moderate growth later in the year," said McCartney.  "Spending and arrivals have been on the upswing, but there has been a decrease in visitor average length of stay for markets like U.S. West and Canada, which could be an indication that visitors may be reaching their spending threshold.  Furthermore, the reduction of service from the U.S. East and U.S. West and the weakening Japanese yen could also have an effect on arrivals and spending this year."

McCartnery says due to the fragile nature of the tourism economy, the HTA understands the importance of sustaining and diversifying global market share in an industry based on discretionary spending.  Therefore, the HTA continues to focus efforts on enhancing meetings, conventions and incentive business and distributing visitors across all of the Hawaiian Islands particularly during off-peak seasons.

"We will also continue our efforts in our core North America and Japan markets, while also growing and supporting airlift from other markets like Oceania, Korea, China and Taiwan, in order to help maintain Hawaii's competitive advantage," said McCartney.  "By stimulating commerce and growth for the state's number one industry, tourism continues to support more than 166,000 jobs for Hawaii's residents. The HTA continues to work with its global marketing contractors and industry partners in order to monitor and sustain smart growth of our state's tourism economy."

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