Island Air announced Thursday their new business model featuring a complete image and brand overhaul. This new brand coincides with the arrival of the airline's new common fleet type, the ATR in August.
The comprehensive rebranding touches every aspect of the airline; from an enhanced website to a newly inspired aircraft design, including an exciting new logo mark and identity.
Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced.
"We've been working on our new business model for well over a year and today, for the public's first time viewing, we're delighted to unveil our new look marking our new beginning," said Lesley Kaneshiro, CEO of Island Air. "We will be the first to operate this comfortable ATR72 Jet-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we'll be Hawaii's fastest growing inter-island carrier."
For over 30 years Island Air has been serving both residents of Hawaii as well as inbound visitors alike for all of their inter-island needs.
Founded in 1980, to provide scheduled service between Princeville and Honolulu, the airline now offers 352 weekly flights between Oahu, Maui, Molokai, Lanai, Kauai and the Island of Hawaii.