HONOLULU -- For the first time in 30 years, the NFL's Pro Bowl was not held at Aloha Stadium.

Instead, it was played Sunday afternoon in Miami.

The loss of the sold-out Pro Bowl game this year -- coupled with the hit ABC series "Lost" shooting its final season in Hawaii -- could further batter the state's beleaguered economy.

For the host city of the Pro Bowl, game day is pay day.

"The Pro Bowl usually brings in $28 million into our economy," said Mike McCartney of the Hawaii Tourism Authority.

Fortunately for the state, the National Football League has agreed to bring the Pro Bowl back to Hawaii in 2011 and 2012.

"We have a long history with them -- 30 years," McCartney said. "It's part of who we are. It's part of who they are."

The NFL's absence this year is being felt by businesses that count on the boost during this typically slower month. Waikiki typically fills with football fans during Pro Bowl weekend.

"I know guys who haven't missed the Pro Bowl since it started, but now where are they? In Miami," said a long-time Waikiki beach worker known as Uncle Gill.

"There may be specific hotels that are very used to booking the Pro Bowl, the officials of the NFL. They may not have that business this year," McCartney said.

Adding to the state's losses is the end of ABC's series "Lost."

On Saturday night, the show's premiere event in Waikiki garnered international attention and drew thousands of fans who flocked to see the show's stars walking a red carpet -- and to catch an early glimpse at the final season's premiere.

"It has been a revenue-generating function that has created jobs, and of course, markets us around the world," said Walea Constantinau, of the Honolulu Film Office.

But with cuts to the state's film budget, state officials will be counting more on industry word of mouth to spread the message that Hawaii is a great place to film a show.

"I think they will go back to Hollywood and different places, and they will spread the word that we are a great location to do a great series here," Honolulu Mayor Mufi Hannemann said.