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Gold Prices Hit Record High

BBB Advises Consumers To Avoid Scams

POSTED: 9:01 pm HST October 6, 2009
UPDATED: 11:23 am HST October 7, 2009

Unwanted gold melts into dollar signs as consumers cash in on the record high gold prices.

Gold surged Tuesday with the market closing at $1,039 an ounce passing the previous mark set Spring 2008. But before a check is cut, the jeweler follows specific guidelines.

"What we do first, is check the gold content in their jewelry. So, if it's 10k, 14k, 22k we let them know and if we don't do see a stamp on the jewelry we do an acid test," said Sandy Narvaez, the Wedding Ring Shop.

The vice president of Hawaii's Better Business Bureau said consumers are calling for background checks on companies providing cash for gold to better ensure the best value.

"You want to be careful about being a victim of a scam or fraudulent activity. Be very weary when you are searching online or somebody is contacting you on the phone," said Bonnie Horibata, with BBB.

Instead, the BBB recommends selling locally.

"It is probably good practice to go with a local company, a business you can check, also a company that has longevity on the islands," Horibata said.

The BBB advises consumers shop around before selling their gold.

Jewelry can retain more value as a whole rather than selling it for gold content.

In the last month, the BBB received no complaints against any Hawaii companies buying gold.

"If you have something you are never going to wear again, it's broken or it's from an ex-boyfriend then bring it in," said Narvaez.

If you want to make sure a company is accredited with the BBB check their Web site.

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