Monday was the first day to get in on the ground floor of Kamehameha Schools' newest apartments.
Dozens of people applied hoping they'll be the first to snag some hip new digs at Six Eighty Ala Moana in Kaka'ako.
The price and the artistic vision for Kaka'ako's future are the big selling points.
Animation modeler Marc Susuico is looking to land a place in Kamehameha Schools' new affordable housing apartment complex.
"As an artist, I know that the Kaka'ako area is going to blow up and be the next art area. And I want to get in there before that happens," said Susuico.
Six Eighty is the first of a nine-block master plan Kamehameha Schools' has to revamp Kaka'ako over the next 15 years.
Finishing touches on the 54 studio and one-bedroom rental apartments are in motion.
"I thought about who the potential renter is going to be: young, hip, urban dweller that wants to be in the middle of the action," said interior designer Cathy Lee.
Each apartment has a full kitchen, 12-foot ceilings and compact fluorescent lighting. Six Eighty was an office building.
Construction started in January. Contractors reused the shell of the building and renovated the interior.