Hawaiian says it wanted to bring a project to its Honolulu operations that manifested the pride of its employees, its focus on safety and the spirit of our island home.
Kamea Hadar and Jasper Wong, who co-direct Pow! Wow!, worked with a team of local artists and designer Keola Rapozo of Fitted Hawaii to cover the vehicles in an "island camo" theme -- a camouflage-inspired motif made up of silhouettes of the Hawaiian Islands.
They added reflective orange accents, hand-painted murals and lettering to create a look representative of modern Hawaii's rich design culture. Hawaiian Airlines says the new look sends a message about the visibility and safety of its operations, while bringing some edgy Hawaii design to employees and guests at the airport.
The program launched this week and the vehicles will be operating at HNL until Oct. 10, when they go back into their standard paint jobs.
Hawaiian has engaged in a number of collaborations with local Hawaii designers and artists, from its 'Ohana by Hawaiian livery with Sig Zane to its co-branded, limited edition merchandise for the Polynesian Voyaging Society's worldwide voyage.