UH Narrows Logo SearchOfficials Hope To Unify School's IdentityPOSTED: 1:43 p.m. HST April 23, 2003 HONOLULU -- The University of Hawaii released Wednesday its final two designs being considered for the schoolwide system.
Officials said there was confusion over the school system's identity because of more than 150 different logos being used by different departments at its 10 campuses.
The university partnered with The Brand Strategy Group to decide on a course of action. The company looked to focus on a particular branding.
After sending out the call for proposals, 14 design firms from Hawaii, California, New York and Maryland responded. After narrowing the choices through a number of processes, officials chose two.
Wave style: 
Spectrum style: 
People can send in their opinions on the logos by May 2 to the University of Hawaii before the Board of Regents makes a decision. People can e-mail their feedback to uhbrand@hawaii.edu. Copyright 2003 by TheHawaiiChannel.com All rights reserved. This material may not be published, broadcast, rewritten or redistributed. |
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