So, about all those experts and analysts who've spent the past year or so saying Facebook was going to make a phone. A new expert has stepped forward to say it's not going to happen.
And his name is Mark Zuckerberg.
Facebook's CEO on Thursday threw cold water on rumors that have simmered for months the networking giant has been working on its own smartphone.
"There are lots of things that you can build in other operating systems, as well, that aren't really like building out a whole phone, which I think wouldn't really make much sense for us to do," Zuckerberg said in response to a question about the phone during the site's first earnings report.
His comments seem to fly in the face of the scuttlebutt that's made its way onto blogs and news sites across the Web (including this one) for some time now.
As recently as two months ago, The New York Times was reporting that "employees of Facebook and several engineers" as well as (the, of course, anonymous) "people briefed on Facebook's plans" were saying the company hoped to release a phone by next year.
These unnamed folks told the Times it was Facebook's third effort at phone-building, dating back to 2010.
And The Wall Street Journal's All Things D blog sounded pretty sure of itself last year, letting us know the Facebook phone is real, the site was working with HTC to make it and that its code name was "Buffy," after the noted vampire slayer.
On the earnings call, Zuckerberg emphasized that mobile computing is key to the company's future strategy. So far, despite earning millions, Facebook does not sell ads on, or charge for, its mobile app. Increasingly, smartphones and tablets are becoming the most frequent way people access social media.