Recently, Borders closed its stores in Hawaii and will go out of business by the end of the month nationwide, but it's not just the big national chain bookstores that are struggling.
Small mom-and-pop bookstores are seeing their stories and long chapters come to an end.
Rainbow's Books and Records in Moiliili has been in business for 24 years.
"I did everything I could to keep it going," said Owner Tom Farley.
Come Sunday, Farley will close the doors for good.
Longtime and loyal customers are getting bargains, while saying goodbye.
"We love coming by here frequently and we always come away with treasures," said Janet Eli.
"It's cute and it's quaint, very community. Everybody knows it," said Denise Schnitzer.
High rent, online book sales, student book exchange programs and the popularity of Kindle and E-books have made selling books at small stores too difficult for Farley.
"Everyone always asks me 'Is it the economy?' That's just one of the many reasons," said Farley.
"The idea of personal relationships is so important to us as humans. That means a lot when someone walks into a store like this and says, 'Hi, good to see you again' and you feel that relationship," said Eli.
"I've gotten a few hundred dates out of the job. (Laughs) My sister's laughing," said Farley.